The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video personalities than with TV personalities.
“The next generation is embracing online media, and a media status quo will all but guarantee eyeballs shift away from the television,” said Glenn Hower, senior analyst at Parks Associates.
From the article "A Third Of Consumers Get News From Social Media" by www.research-live.com
Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...
While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...
Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
