According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the US subscribe to Netflix, it found.
From the article "A scan of new data from around the world."
Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a bus...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Amazon.com enjoys the No. 2 spot, with 52.9% share of U.S. viewers for its Prime Video service, which reaches an estimated 96.5 million people. AT&T comes in No. 4, with 23.1 million viewers using its...
Amazon and Roku account for nearly 70% of installed streaming devices in the United States, according to Parks Associates. Roku still owns a healthy lead over Amazon in terms of installment base and u...
