According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the US subscribe to Netflix, it found.
From the article "A scan of new data from around the world."
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
