Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire TV with 25 percent; Apple TV, which does not offer a cheaper option such as the Fire TV Stick, had a 15 percent market share at the time.
From the article "A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride." by Sahil Patel.
A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...
The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
