Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households.
"It's not a breakout product, but it's far and ahead the most commonly adopted robotic assistant," Parks Research Analyst Dina Abdelrazik told TechNewsWorld.
However, at 11-12 percent, the number of broadband households that owned both a robot cleaner and a smart speaker was slightly higher than the number that owned a robot cleaner alone, Parks also found.
"There's definitely an overlap in the market there," Parks analyst Kristen Hanich told TechNewsWorld, "that Amazon may be going after."
From the article "A Home Robot Could Be Amazon's Next Gamble" by John P. Mello Jr.
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
