Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.
From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark
Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....
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Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...
