Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.
From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark
Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy,...
One major highlight from the reports is that Parks Associates expects that the global annual unit sales for streaming media devices will increase from 30 million units in 2013 to 86 million units by 2...
Parks Associates’ forecasts and history for 2014 and 2015 using dealer data, consumer data, security provider financial information and interviews with manufacturers peg 2014 system sales (all types i...
More US households use Roku devices than any other streaming-media player, Parks Associates reports. Its report states that 21% of broadband households with CE devices stream online content primarily...
