Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.
From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark
"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get adver...
Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Co...
Parks Associates has published international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55 per cent of UK broadban...
“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...
