Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.
From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark
Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...
Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...
According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, A...
Apple's effort to upend the television market isn't a sure thing, analysts said. Many of the features that it is expected to include on Apple TV -- an app store, voice search, a more powerful processo...
