New research from Parks Associates forecasts that one in three light vehicles on American roads will be able to connect to the internet and to other road-users before the decade's end.
The report examines the benefits of both smarter cars and smarter homes, but also highlights consumer concerns about the growing pace of technological advancement.
In particular, US drivers are worried about the financial burden - who will foot the bill for their cars' increased connectivity?
Two thirds of consumers say that they're concerned about hidden costs relating to the technology.
Interestingly, it is the highest-ranking concern, ranking above privacy fears and those of a greater risk of crashing caused by greater driver distraction.
From the article "92m 'connected cars' in US by 2019?"
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
