Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.
From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.
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Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...
