Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.
From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.
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Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t read...
