Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.
From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.
More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...
Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
