Ownership of streaming media players has nearly doubled from 21% of U.S. broadband households in 2014 to nearly 40% now. Meanwhile, smart TV ownership has increased from 34% to 53% during the same period.
"More connected devices open more opportunities for streaming and OTT services in the home, prompting more service announcements such as AT&T's plans to offer a tiered video streaming service," stated Elizabeth Parks, senior vice president of Parks Associates.
From the article "83% Of Smart TVs Now Internet-Connected, Up From 70%" by Chuck Martin.
Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...
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How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
