Parks Associates research shows bilingual Spanish-language broadband households in the US are more likely to have pay-TV and OTT video service subscriptions than the average US broadband household. 360 View Update: The research, which analyses a survey of US broadband households where Spanish is spoken daily, reveals that 89 per cent of these households have a pay-TV subscription and more than 75 per cent subscribe to at least one OTT video services. Among average US broadband households, 84 per cent subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.
From the article "80% Of US Hispanic Homes Subscribe To OTT" by www.advanced-television.com
“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...
In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018. From...
Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...
Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023. From...
