In The News

8 out of 10 smartwatch shoppers won't cough up for an Apple Watch

July 10, 2015

fitness tracker

Wearable research shows 1 in 10 US broadband households plan to buy a smartwatch in 2015.

The survey, from Parks Associates, shows 84% of people thinking of getting a smartwatch this year won't spend over $250 on the device. So with the Apple Watch starting at $349, it appears not everyone is sold on the idea of a premium smartwatch.

And those who are willing to fork out more than $500 on a smartwatch would only buy one if it worked without a smartphone. Bit of a problem with Apple's current tethered setup - although Android Wear isn't exactly a solo sailer, it has to be said.

From the article "8 out of 10 smartwatch shoppers won't cough up for an Apple Watch" by Sam Ashcroft.

Previously In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

Intel pushes Amazon Alexa to third party devices

The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...

Arrayent Connects Developers To IoT Ecosystems With The EcoAdaptor For Nest

Amid IoT ecosystem platforms, Nest from Nest Labs (subsidiary of Alphabet Inc.) is a mature and well known brand. It was acquired by Google (now Alphabet) in 2014 for $3.2 billion and has expanding it...

‹
1
2
...
283
284
285
286
287
288
289
...
719
720
›