Providing market intelligence for more than 35 years

In The News

765 mn households worldwide will subscribe to a broadband service by the end of 2015

By the end of 2015, approximately 765 million households representing 38 per cent of the global households will be connected via a broadband service, says a research report by Parks Associates.

The international market research firm also reports that the Asia-Pacific region holds the largest percentage of worldwide broadband households primarily due to the volume in China and Japan, the world’s first and third largest broadband markets.

From the article "765 mn households worldwide will subscribe to a broadband service by the end of 2015" by Television Post Team.

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...