Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
June 13, 2018
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study from Parks Associates. The report, Interoperability and the Internet of Things, said this demand is stronger than brand loyalty, with fewer than 60% saying it is important that a future smart device purchase be the same brand as their current products.
From the article "75% of smart home device purchasers value interoperability" by Dan Alaimo.
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .