Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study from Parks Associates. The report, Interoperability and the Internet of Things, said this demand is stronger than brand loyalty, with fewer than 60% saying it is important that a future smart device purchase be the same brand as their current products.
From the article "75% of smart home device purchasers value interoperability" by Dan Alaimo.
Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet...
Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions...
Consulting firm Parks Associates predicts that legitimate US streaming services’ cumulative loss from piracy since 2022 will reach $113 billion in the next two years. “While there is some optimism tha...
Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used t...
