A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates.
In terms of trust, only 5% of broadband consumers ranked pay-TV providers as trustworthy. Here’s how they rank as the most trustworthy companies:
62% -- Home insurance provider
59% -- Security monitoring service provider
58% -- Electricity provider
5% -- Pay-TV provider
Internet service providers, mobile phone operators and device manufacturers also come in as more trusted than pay television providers.
From the article "73% Of Broadband Consumers Want To Tightly Control Their Personal Data" by Chuck Martin.
It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a s...
Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...
Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers. MDU residents making use of...
