Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because the services haven't given consumers sufficient incentive to use them, 451 Research said. By some measures, shoppers prefer retailer-specific payment apps, like Starbuck's and Walmart Pay, over Apple Pay, Android Pay and others, Parks Associates reported.
From the article "7-Eleven rolls out Apple Pay, Google Pay to all US stores" by Dan Alaimo.
The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...
A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...
That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....
