A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that reaffirms the mobility of music fans in today's world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.
From the article "68 Percent Smartphone Users Stream Music Daily: Study" by IANS.
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According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
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“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
