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March 13, 2016
A study by Parks Associates in its study revealed that 68 percent of smartphone owners in the country listen to music via streaming music on their handsets daily. On average, a person streams music on their smartphone for 45 minutes per day. It turns out streaming music is the most popular entertainment activity among U.S. smartphone owners.
From the article "68 Percent Smartphone Owners In The US Stream Music Daily: Study" by Neha Gupta.
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
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The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
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