A study by Parks Associates in its study revealed that 68 percent of smartphone owners in the country listen to music via streaming music on their handsets daily. On average, a person streams music on their smartphone for 45 minutes per day. It turns out streaming music is the most popular entertainment activity among U.S. smartphone owners.
From the article "68 Percent Smartphone Owners In The US Stream Music Daily: Study" by Neha Gupta.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
OCF is an Official Supporter of the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, hosted by international research firm Parks Associates, May 24-26, San Francisco. The average U....
There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is H...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
