Providing market intelligence for more than 35 years

In The News

68 Percent Smartphone Owners In The US Stream Music Daily: Study

Parks Associates has released new data that reaffirms the mobility of music fans in today’s world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.

“Amazon Prime Music is the most popular paid music subscription service among US broadband households, thanks to its inclusion in Amazon Prime — a service that is way down the smartphone list,” Harry Wang, director, health & mobile product research of Parks Associates, said.

From the article "68 Percent Smartphone Owners In The US Stream Music Daily: Study" by tech.firstpost.com

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...