Connected CE and digital media research from Parks Associates shows 66 per cent of US broadband households use a streaming audio service. Among all US broadband households,
This content is restricted to site members. If you are an existing user, please login. New users may register below.
From the article "66% of US broadband homes use a streaming audio service" by Advanced-Television.com
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
