65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates.
The research company’s new report 360 View Update: Second-Screen Usage Patterns finds the most common activity is to search for information about the program being watched.
“Most consumers favor a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions,” said Glenn Hower, research analyst, Parks Associates.
From the article "65% Of US Broadband Consumers Use 2nd Screen" by www.broadbandtvnews.com
This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...
The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...
