65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates.
The research company’s new report 360 View Update: Second-Screen Usage Patterns finds the most common activity is to search for information about the program being watched.
“Most consumers favor a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions,” said Glenn Hower, research analyst, Parks Associates.
From the article "65% Of US Broadband Consumers Use 2nd Screen" by www.broadbandtvnews.com
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
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