Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a new study.
In the Consumer Strategies and Use Cases for Virtual and Augmented Reality white paper, released by market research firm Parks Associates, research found that 63 percent of all Americans were unfamiliar or knew nothing whatsoever about virtual reality.
From the article "63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon" by Chris Mawson.
Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
