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December 08, 2016
Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a new study.
In the Consumer Strategies and Use Cases for Virtual and Augmented Reality white paper, released by market research firm Parks Associates, research found that 63 percent of all Americans were unfamiliar or knew nothing whatsoever about virtual reality.
From the article "63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon" by Chris Mawson.
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
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