Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.
“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.
From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...
