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January 25, 2016
Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.
“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.
From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
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