Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, according to new consumer research from Parks Associates.
Rather than doubt OTT’s permanence as in the past, pay-TV providers are starting to respond to the demand: The number of pay-TV subscribers who receive online video services has jumped nearly 50% in a year.
“In late 2019, the market reached the crossover point where the same percentage of U.S. broadband households subscribed to an OTT service as subscribed to a pay-TV service, and now OTT adoption outpaces pay TV by double digits,” points out Kristen Hanich, senior analyst for the market research firm.
Presently, 79% of pay-TV households also have OTT subscriptions.
From the article "60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services" by Karlene Lukovitz.
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
