The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research.
Parks Associates relayed their key finding in advance of the Connections Europe summit in Amsterdam next month which will examine the rapidly expanding marketplace for connected consumer devices.
From the article "59% of broadband-enabled UK households now access video content online" by John Glenday.
Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...
Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...
In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...
