The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research.
Parks Associates relayed their key finding in advance of the Connections Europe summit in Amsterdam next month which will examine the rapidly expanding marketplace for connected consumer devices.
From the article "59% of broadband-enabled UK households now access video content online" by John Glenday.
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
