The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research.
Parks Associates relayed their key finding in advance of the Connections Europe summit in Amsterdam next month which will examine the rapidly expanding marketplace for connected consumer devices.
From the article "59% of broadband-enabled UK households now access video content online" by John Glenday.
“As far as a timeline, three to five years seems a little aggressive,” stated Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From...
For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
