Parks Associates consumer research finds the majority (58 per cent) of broadband households in the US use at least one OTT video service on a monthly basis, while more than 25 per cent of households use two or more services.
“Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” said Glenn Hower, Research Analyst, Parks Associates. “Netflix continues to dominate the OTT space, with 43 per cent of US broadband households subscribing to its service. After Hulu and Amazon, with 19 per cent and 17 per cent respectively, penetration of OTT services drops drastically. However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space.”
From the article "58% of US households regularly use OTT" by advanced-television.com.
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
