Providing market intelligence for more than 35 years

In The News

50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years

And reports vary on actual cord-cutting numbers. A new report from Parks Associates says 10 percent of U.S. broadband households are now cord-cutters. The research company found that a quarter of those have cancelled their pay-TV service in the past 12 months, and are instead using online video sources. In February, a Moffett Nathanson research report, based on fresh census stats about occupied homes, estimated 3.8 million households that were cord cutters or “cord-nevers.” Last December, Nielsen said there were 2.8 million broadband homes that didn’t have a pay service.

From the article "50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years" by Doug McPherson.

Previously In The News

Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...