Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive.
Parks Associates released a report showing that in 2014, Apple TV had dropped to fourth place at 17% of streaming devices sold in the U.S., behind Roku, Google and Amazon.
That same Parks Associates report points out that streaming media device ownership in U.S. households with a broadband connection is in the range of 20%.
In other words, the market for these devices is far from saturated. Apple is unlikely to ignore the opportunity, especially when it also has a good shot at convincing those among the 20% who already own an Apple TV to upgrade to a next-generation device.
From the article "5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)" by Brad Moon.
A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks As...
"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...
Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...
A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...
