So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. households did not have a smart home device at the end of 2016 out of a possible 117 million. That places smart home penetration at roughly 14.5 percent. That’s a low number, but it represents great news for the retail industry, because that means the opportunity is right there for the taking. Growth potential in this space is enormous.
From the article "5 Predictions for CE Retail in 2018" by Rob Stott.
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...
According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...
