So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. households did not have a smart home device at the end of 2016 out of a possible 117 million. That places smart home penetration at roughly 14.5 percent. That’s a low number, but it represents great news for the retail industry, because that means the opportunity is right there for the taking. Growth potential in this space is enormous.
From the article "5 Predictions for CE Retail in 2018" by Rob Stott.
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US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
By the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the US, Japan, South Korea, China, Australia, and major industrial nations in Western Europe,...
