Consumers, though, opted for cheaper Roku, Amazon Fire TV and Google Chromecast sticks that were all priced at $30-$40, and Apple largely missed the rise of streaming. Apple’s market share of connected-TV devices in 2017 was 15 percent and falling, according to Parks Associates research report.
From the article "5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights" by Scott Porch.
In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services. The...
New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing....
New data from market researcher Parks Associates shows 60% of U.S. households think they’re paying too much for electricity. The firm will host dozens of experts from Big Tech and energy companies...
The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices. In a December 2023 press release, mark...
