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June 10, 2019
Consumers, though, opted for cheaper Roku, Amazon Fire TV and Google Chromecast sticks that were all priced at $30-$40, and Apple largely missed the rise of streaming. Apple’s market share of connected-TV devices in 2017 was 15 percent and falling, according to Parks Associates research report.
From the article "5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights" by Scott Porch.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
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