Consumers, though, opted for cheaper Roku, Amazon Fire TV and Google Chromecast sticks that were all priced at $30-$40, and Apple largely missed the rise of streaming. Apple’s market share of connected-TV devices in 2017 was 15 percent and falling, according to Parks Associates research report.
From the article "5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights" by Scott Porch.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...
The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
