The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of consumers plan to buy one within the next year.
Smart appliances include refrigerators, ovens, dishwashers and washing and drying machines that can be remotely controlled and monitored through an internet connection.
High cost and availability are among the factors affecting adoption. Brands need to more clearly address consumer pain-points in order to grow the industry, according to Parks Associates analyst Eddie Accomando.
From the article "5% Own Smart Appliances, 18% Plan To Buy One" by Chase Martin.
As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is th...
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
