The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of consumers plan to buy one within the next year.
Smart appliances include refrigerators, ovens, dishwashers and washing and drying machines that can be remotely controlled and monitored through an internet connection.
High cost and availability are among the factors affecting adoption. Brands need to more clearly address consumer pain-points in order to grow the industry, according to Parks Associates analyst Eddie Accomando.
From the article "5% Own Smart Appliances, 18% Plan To Buy One" by Chase Martin.
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
