"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not continually meet their needs,” Brett Sappington, senior research director and principal analyst for Parks Associates, said in a statement.
The group likely to flee the eco system next, according to Parks, are somewhat heavy mobile users — they watched six hours of videos on their phone a week, compared to 2.5 hours among all U.S. broadband households.
From the article "5% of Broadband Users Likely to Cut the Cord in the Next 12 Months" by Daniel Frankel.
Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...
