"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not continually meet their needs,” Brett Sappington, senior research director and principal analyst for Parks Associates, said in a statement.
The group likely to flee the eco system next, according to Parks, are somewhat heavy mobile users — they watched six hours of videos on their phone a week, compared to 2.5 hours among all U.S. broadband households.
From the article "5% of Broadband Users Likely to Cut the Cord in the Next 12 Months" by Daniel Frankel.
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
