Unlike Japan consumer adoption of 4K TVs in China is expected to be relatively high, with household penetration reaching 24% in 2019. In other emerging countries, where many households either have smaller LCD TVs or CRT TVs, 4K penetration will be lower: 11% in Russia, 8% in Brazil and 2% in India.
Meanwhile, research recently revealed that by mid-2015, more Samsung 4KTV sets were sold than any other brand. Parks Associates found that the Korean CE giant accounted for 28% of 4KTV purchases made within the last 12 months to US broadband households. Of the remaining brands, 17% of consumers who purchased a 4KTV in the past year bought an LG, 13% bought a Sony, and 11% purchased a Vizio.
From the article "4KTV prices plunge, spurring uptake" by Michelle Clancy.
Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
