Providing market intelligence for more than 35 years

In The News

4KTV prices plunge, spurring uptake

Unlike Japan consumer adoption of 4K TVs in China is expected to be relatively high, with household penetration reaching 24% in 2019. In other emerging countries, where many households either have smaller LCD TVs or CRT TVs, 4K penetration will be lower: 11% in Russia, 8% in Brazil and 2% in India.

Meanwhile, research recently revealed that by mid-2015, more Samsung 4KTV sets were sold than any other brand. Parks Associates found that the Korean CE giant accounted for 28% of 4KTV purchases made within the last 12 months to US broadband households. Of the remaining brands, 17% of consumers who purchased a 4KTV in the past year bought an LG, 13% bought a Sony, and 11% purchased a Vizio.

From the article "4KTV prices plunge, spurring uptake" by Michelle Clancy.

Previously In The News

HBO Max: Everything to know about HBO's new, bigger streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

HBO Max: Everything to know about HBO's bigger, newer streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...